Logo and Marketing Materials

Use of the University Names/Marks/Logos

In order for the University to maintain and protect its brand, all University departments and recognized student organizations are required to obtain prior approval to use any of the marks or names of the University in any commercial or non-commercial venture, including giveaways, fundraising activities and internal use. Recognized student organizations are also required to purchase emblematic merchandise from officially licensed vendors (licensees) of the University. Please visit the Licensing and Trademarks website at: for a list of licensees and

licensed Columbia screen printers. Art approval forms, definitions for royalty waivers along with answers to many questions are located on the site.

For more information contact: MU Office of Licensing and Trademarks, 319 Jesse Hall, 573-882-7256 or visit their website.

Club Names

Clubs will go by official names given by Licensing and Trademark…

“Mizzou Gender Club Sport” (Gender if applicable)

Merchandise

Only game wear is permitted to NOT include club on it. This includes any apparel only worn during in game or in competition play. Game wear includes and is limited to

  • Jerseys
  • Helmets
  • Gloves
  • Shorts
  • Warm up gear (that is only worn before games)

Any other type of apparel/merchandise must include “Club”

MCSF Marketing and Logo Approval

The following should be completed prior to production of clothing/marketing:

  • Visit licensing.missouri.edu and select Guidelines for Student Organizations.
    • Approved vendors list: these vendors have approval to print Mizzou markings and approved logos. If you have a vendor that is not on the list, they will need to apply for a one-time licensing fee.
    • Guideline references with photos of generally approved University Markings: there are links to supplemental materials to help determine do’s and don’ts when designing your apparel and logos
  • Complete the Marketing and Logo Approval Request Form on the MizzouRec Engage portal under FormsàMarketing and Logo Approval Request. You will be required to upload an image of the design/logo as well as note what the purpose of the design/logo will be (i.e. fundraising, marketing, club apparent, other). Await for approval on Engage, then go to step 3.
  • Have your vendor visit licensing.missouri.edu and submit a Product Request Form, which can be found on the under quick links. Once the vendor receives approval from licensing and trademarks, they are good to begin production of the item(s).

Please understand if these steps are not taken, legal actions could be taken by the University.

  • Recognized Student Orgs are allowed to post flyers on campus
  • Clubs wishing to post flyers should first submit the flyer to the Marketing and Logo Request form on MCSF’s Engage
  • Club Sports have access to logo and marketing templates organized by Student Affairs Marketing and Communications
  • Once approved the club should contact Student Unions to communicate where they would like to post these flyers for general University space
  • Clubs wishing to post in a specific University building should contact that building directly
  • Only flyers approved by Club Sports and the University are acceptable to post

Posting Materials on University Property

(Campus policy approved by the Chancellor’s Staff on June 10, 1982)

The purpose of this policy statement is to set forth the guidelines governing the posting of announcements of interest to the University community. It is expected that good taste, judgment and courtesy will be used in the use of University grounds and facilities.

Limited space is available for this purpose. With regard to this need, the following guidelines are provided:

  1. All posters, signs or other articles shall be placed on appropriate bulletin boards or areas designated for this purpose. The sponsoring organization must be identified on all posters and materials.
  2. All exterior bulletin boards are considered free bulletin boards for appropriate use. However, priority of space will be given to University sponsored activities. Use of interior bulletin boards should be coordinated with the appropriate department or building coordinator, or items may be removed.
  3. All posters, signs or other articles should be posted in a timely manner, i.e. one week prior to the event or the beginning of ticket sales. Items posted also should be removed by the person or group posting.
  4. Bulletin boards in residence halls are provided only for official notices and announcements. All materials posted should be approved by the residence hall coordinator.
  5. No posters, signs or other articles shall be pasted, nailed, taped, stapled or otherwise attached to any part of the interior or exterior (including windows and doors) of University buildings or light posts, telephone poles, trees, trash receptacles or automobile windshields, except as approved by Business Services. This includes residence halls, except as approved by the Office of Residential Life, and the Missouri Student Unions, except as approved by the Office of the Missouri Student Unions.
  6. Chalking of sidewalks or buildings is not permitted.
  7. Groups or individuals making use of bulletin boards are responsible for posting articles in accordance with these guidelines.
  8. Violation of these regulations may be considered acts of vandalism and will be subject to appropriate agency.